When you compress a scenery into a cuboid, what will you get?
The Client: HAGEMEYER Deutschland is a German wholesale dealer for all kinds of electrical engineering parts, who wanted to promote the launch of his newest configuration tool “EasyPanel”.The Product Message: “EasyPanel” is a innovative and smart service tool which allows HAGEMEYER’s customers, electricians, to professionally arrange all needed parts to build a new switch control box.
During the conceptional phase we were breaking down the customer’s environment and re-arranging it on a virtual square. On this base we build transforming everyday sceneries of an electrician – sympathetic metaphors and a continuous thread, which is leading the viewer through the video/storyline.
With this concept we were able to produce content very quickly and provided an interesting, attractive look between 2D and 3D by using isometric, flat 3D.
And that’s how we got a square full of motion.
Direction and Producing:
Christian T. Remiger
Agentur für integrierte Kommunikation GmbH,
for HAGEMEYER Deutschland