Fujitsu IT-Refresh Campaign

Telling people about a products new features can be tedious. Listing technical detail after technical detail and specification after specification? There ought to be a better story.

We seized a chance to tell that story differently when Metzler Vater asked us to introduce Fujitsu’s all new business PCs to retailers decision makers. We set out to create symbolism for the products features in our small studio space. Floating a laptop on helium balloons, dangling anvils over crates full of eggs – and when do you get to drop a brand new laptop on the floor while getting paid for it?

Needless to say the production was fun and the spots were a smashing success!